Greenleaf Hospitality

Digital Marketing Specialist

Posted Date 2 weeks ago(11/22/2021 1:00 PM)
Job ID
2021-2579
# of Openings
1
Category
Marketing
Property
Radisson Plaza Hotel & Suites
Type
Regular Full-Time
Location : Location
US-MI-Kalamazoo

Overview

Top Reasons to Work With GHG

Responsibilities

What You’ll Be Doing

  • Creating and managing content on websites and social media channels for all GHG brands
  • Maintain the primary voice of our brands
  • Write engaging and audience-relevant copy for social media, website, newsletters, event descriptions, advertisements, and press releases
  • Maintain a monthly editorial calendar for all GHG brands
  • Collaborate with marketing team and business partners for input, feedback, and ideas
  • Create and execute digital campaigns to generate leads and revenue
  • Use Google Analytics to optimize websites and provide reporting
  • Monitor reviews, respond to consumer feedback, and track trends
  • Attend major events to take photos and video and post on social media in real-time
  • Organize and execute lead generation activities on social media and websites
  • Update events and promotions on websites, social channels, regional media calendars, and other partner calendars
  • Develop and manage social media ads and mass marketing emailing
  • Brainstorm, develop, plan, and track marketing plans
  • Continuously keeping updated on key industry trends, competitive insights and emerging social media and digital marketing technologies

Qualifications

What You Need for this Position

  • Bachelor’s degree in Communications, Marketing, or related field is preferred
  • 2+ years of social media management or digital marketing for a brand, agency, or media company
  • Superior writing, editing, and proofreading skills
  • Strong attention to detail; organized and strong with follow up and follow through
  • Team-orientated attitude
  • Social media savvy (Facebook, YouTube, Twitter, Instagram, Snapchat, TikTok, etc.)
  • Google Analytics certification is preferred
  • Proficient in WordPress, Constant Contact, and Google Docs

What's in it for You

  • 401k with contribution match 
  • Medical/Dental/Vision 
  • Health and Wellness reimbursement
  • 10% Discount on GHG outlets
  • Complimentary Meal Break
  • Annual Bonus Opportunity
  • Cell Phone Reimbursement

Options

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed